Resume
Work
Experience
LABORATORIOS RUBIÓ
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-Strategic Communication Planning: Created the Communication Plan for 2023-2024 and updated it for 2024-2025, aligning it with organizational goals.
-Internal Communications: Developed a robust strategy enhancing employee engagement through newsletters, announcements, employer branding and sustainability actions and platforms like Happyforce.
-External Communications: Boost channels such as social media, corporate website, press releases, specialized media, landing pages, email marketing, among others, to expand brand presence.
-Crisis Communication: Managed crises with an external agency, preserving brand integrity and trust.
-Social Media Strategy: Achieved KPIs with the 2023 Social Media Plan using SMART objectives to boost brand visibility.and presence
-Website & SEO Management: Managed SEO for www.laboratoriosrubio.com and led during the creation of www.owlmetabolomics.com the SEO content generation, enhancing rankings and engagement.
-Content Factory Lead: spearheaded content (graphic, visual & written) for Laboratorios Rubió and subsidiaries, aligning communication with brand goals.
Communications Specialist|Sep 2022-Actual| Castellbisbal, Spain
COMPASS OF THE WORLD
Communications Specialist- Freelance |May 2022-Actual| Barcelona, Spain
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Coordination with various agencies in order to create a new website and social media profiles
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Creating from scratch a social media content plan, strategies and the website contents
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Organizing the attendance and coordinating the stand for the SIAL Paris international fair.
DIGITAL CONTENT EXPERT
Freelance Corporate Writer |May 2022-Actual| Barcelona, Spain
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Content creation for one of the most relevant independent financial advisor funds of Andorra
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Elaborate the optimum approach and write the articles according to the client needs and the values of the brand
FREELANCE
Journalist |Mar 2022-Actual| Barcelona, Spain
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Working on journalistic reports on cultural and international topics
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Time management, investigation, transcribing interviews and handling heavy loads of information
UBIK MEDIA
Freelance Corporate Writer |Jan 2022 - Feb 2022| Barcelona, Spain
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Content creation for "La Caixa" Foundation account
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Elaborate the approach and write the stories according to the needs of the client and values of the brand
8TV
Newswriter |Aug 2021 - Feb 2022| Barcelona, Spain
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Search new stories and make the journalistic production for Directe! Catalunya
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Generate content for Directe! Catalunya
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Create content and strategies for the social media of Sexual Revolution, that generated more than 2.800 followers from scratch on Instagram in a month and a half
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Preparing the interviews, searching and contacting guests for Sexual Revolution
ESADE ALUMNI SOCIAL
Communications Specialist-Freelance |May 2021 -Aug 2022| Barcelona, Spain
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Interviewing members of Esade Alumni in order to write the corporate stories that showed the success for the XV Birthday of ESADE Alumni Social programme
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Elaborate the structure and format of the stories of success that were included in the catalogue for XV Birthday of ESADE Alumni Social programme
REBOLD
Documentalist |May 2020-May 2021| Barcelona, Spain
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Reading and classifying heavy loads of information under tight deadlines
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Precision, time management and multi-tasking to deliver multiple assignments under pressure and stress
FREELANCE
Journalist |Mar 2020-May 2021| Barcelona, Spain
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Working on journalistic reports on social topics
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Time management, investigation, transcribing interviews and handling heavy loads of information
AGENCIA EFE
Newswriter in Society |Sep 2019 - Feb 2020| Barcelona, Spain
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Wrote more than 200 news items and 15 signed journalistic reports and interviews
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Acquired close contact and knowledge about the media assisting to numerous media conferences
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Writing fast and scrupulously in situations of crisis, pressure and stress
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Investigation and verification, information management, transcribing interviews and content creation
COSTA EST AUDIOVISUALS
Communications, Screenwriter, Second Assistant Cameraman |Jun 2020 - Oct 2021| Barcelona, Spain
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Collaborated in the second season of the documentary series Escala Humana, broadcasted in La2 of the Corporación de Radio y Televisión Española
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Learned to work in a team on short term and long term goals for projects with tight deadlines
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Improved my knowledge in audiovisual language and my abilities for broadcast journalism writing
Education
BARCELONA SCHOOL OF MANAGEMENT OF THE POMPEU FABRA UNIVERSITY
M.A in Creative Writing
|Jan 2021 Sep 2021| Barcelona, Spain
COLUMBIA UNIVERSITY OF NEW YORK & IL3 INSTITUTE OF THE UNIVERSITY OF BARCELONA
M.A in Journalism BCN-NY
|Sep 2018- Dec 2019| Barcelona, Spain
AMSTERDAM UNIVERSITY COLLEGE
Erasmus Humanitites Student
|Aug 2017- Feb 2018| Amsterdam, Netherlands
POMPEU FABRA UNIVERSITY
Bachelor In Humanities- Major in Modern and Contemporary Studies
|Sep 2013 - Jun 2018| Barcelona, Spain
Additional Education
BLACKFORD CENTER
Diploma in Copywriting
[coursing]| Ene 2021| Frome, United Kingdom (online)
CINE EN ACCIÓN
Adobe Premiere Course | Jun 2018 - Jul 2018| Barcelona, Spain
IEFC
Digital Photography Edition| Mar 2017 - Jun 2017| Barcelona, Spain
BANDE À PART
Short Film Creation Course And Screenwriting Annual Course | Jan 2016 - Dec 2017| Barcelona, Spain
Skills
& Expertise
PROFESSIONAL SKILLS
PERSONAL SKILLS
LANGUAGES
Volunteering
VOLUNTEERING SOLUTIONS
Teacher Assistant at Maltiti Child Foundation| Mar 2012- Jun 2012| Tamale, Ghana